How to Improve Your Business’ Curb Appeal
Your business’ curb appeal sends a vital message to customers. Current and potential customers form an opinion about your business based on how it appears from outside. That may be a conscious or subconscious impression, and it may be good or bad. It all depends on how you present your commercial face.
Façade is often used to describe a building’s front. The term derives from the French word for face. Just as we judge a person based on the face they present, storefront curb appeal says a lot about your business. Like the old cliché that books are judged by their cover, people’s first impressions are formed by the image that’s presented to them from the street. This impression solidifies as they approach the front door.